About Us

Learn more about who we are and desire to be.

The Whole Story

ONCE UPON A TIME, IN THE PICTURESQUE TOWN OF CROSWELL MICHIGAN, THERE STOOD A SMALL COFFEE ROASTING COMPANY CALLED BLUE BETTY COFFEE. NESTLED AMIDST THE RURAL FARMLAND OF SANILAC COUNTY, THIS COMPANY HAD A SECRET WEAPON—THE ICONIC BLUE COFFEE ROASTER NAMED BLUE BETTY.

With her gleaming blue exterior and an enchanting aroma that wafted through the air, Blue Betty has become a symbol of exceptional coffee and a catalyst for a remarkable brand story. 

The moment they laid eyes on the stunning blue machine, they knew it was destiny calling. Blue Betty, as the community helped affectionately named the roaster, is more than just a piece of equipment. She is the heart and soul of their roasting process—a timeless masterpiece. 

With her polished steel drums and intricate dials, Blue Betty has a personality that transcends machinery. She holds the promise of turning raw green coffee beans into works of art, bursting with vibrant flavors and captivating aromas. From the day she was brought home, Blue Betty became the cornerstone of the coffee roasting company.

Every batch of coffee at Blue Betty Coffee is meticulously roasted to bring out the beans' inherent flavors, crafting a symphony of taste that delights coffee connoisseurs far and wide. Her mesmerizing blue hue, reminiscent of the perfect sunny afternoon sky, reflects the care and precision invested in each roast.

As word spread of Blue Betty's exceptional coffee, everyone began to see Blue Betty as more than just a tool. She is fast becoming a beloved local figure—a guardian of quality and craftsmanship, and a beacon of coffee culture. Visitors now flock to the roastery, drawn by the allure of the legendary machine, and leave with bags of freshly roasted coffee that are roasted by Blue Betty herself that awaken their senses and ignite their passions. 

The roastery continues to embrace its roots, sourcing the finest coffee beans and treating each roast as an art form. The enchanting blue roaster remains the centerpiece, a testament to the unwavering commitment to quality and the pursuit of coffee excellence.

Blue Betty Coffee has become more than a brand; it's a symbol of unwavering dedication to the craft of coffee. Blue Betty's spirit embodies the essence of passion, tradition, and a deep-rooted connection to the world of coffee.

With every sip of Blue Betty Coffee, the story of this extraordinary roaster comes to life—a tale that celebrates the joy of coffee and the magic of a truly exceptional cup.

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A brand that values sustainability

A value of Blue Betty Coffee brand is sustainability in the world of coffee. By forging deep-rooted partnerships with coffee growers and farmers across the globe who embrace natural and environmentally-friendly coffee cultivation methods, our company is making a significant impact. These collaborations not only ensure the highest quality beans but also support local communities, promoting fair trade practices. With a commitment to preserving the Earth's resources, we strive for a low carbon footprint throughout our operations, making our coffee not only delicious but also a beacon of ethical and sustainable practices.

In a promising step toward a more sustainable future, our company is beginning to explore eco-friendly packaging options. Recognizing the importance of minimizing our environmental impact, we are looking to transition to significantly reduce our carbon footprint. While still in the early stages of this sustainability journey, our commitment to change is already apparent. As we experiment with greener packaging materials and designs, we desire to demonstrate a growing dedication to a more eco-conscious approach, hinting at a bright future where our coffee beans will not only delight the palate but also contribute positively to the planet.